We forged a partnership with tire manufacturer, Omni United, who could build a line of premium performance passenger vehicle tires that could be recycled into Timberland shoes after their journey on the road was complete. Omni’s quality standards ensure Timberland Tires deliver traction, comfort and handling without compromise. (We also just really loved the idea of eventually making footprints with our recycled tires.)
Timberland tires are the first tires ever purposefully designed to be recycled into footwear outsoles after their journey on the road is complete. The most low-tech, least intrusive way to break down tires and reuse them is the best option for our ecosystem.
The easiest way to think of our tire-to-sole program is like taking off a pair of pants and cutting them into shorts. (By the way, if you’ve never done that, you’re missing out on a deeply satisfying moment.) However, only certain pants will double as great shorts in a second life, which is why choosing the right material from the beginning is so important.
That’s the exact reason Timberland decided it was worth the extra effort to get involved and create a tire line: to ensure the very best materials would be available for shoe soles at the end of the tire’s life cycle. After a long tweaking process, Timberland Tires were finally born.
(Most importantly) Where To Find Timberland Tires
Now we have Timberland Tires made in the USA that fit most cars in the country, with new tire sizes being added every few months. Get Timberland Tires delivered to your mechanic, or find a dealer near you through TimberlandTires.com.
Once you’ve worn out our tires on the road, we will responsibly recycle them into the soles of Timberland footwear. In other words, reduce your environmental footprint while you make actual footprints on the Modern Trail.