To get some insight, we sat down with the current Timberland Senior Footwear Product Director Donald Desalvio for some more secrets behind The Original Yellow Boot™.
Can you tell us something about The Original Yellow Boot™ we may not already know?
Did you know the first international sale was to an Italian gentleman? He came directly to Sidney Swartz and asked to buy 600 pairs! Surprised but pleased, Sidney sold them to him and figured he’d never see him again. But two months later, the Italian was back – he’d sold all 600 pairs and wanted more.
That’s how the Original Yellow Boot™ gained a foothold in Europe before going on to become the fashion icon it is today.
The Timberland Original Yellow Boot™ has become a timeless fashion staple – why do you think that is?
Simply because it’s unique. From the iconic wheat color to the hex-shaped brass eyelets and Taslan laces, the quality, consistency and the continued attention to detail that first made it popular has endured.
Timberland has made very very few tiny changes so it’s remained true to its original design.
Why do you think it has such enduring appeal?
The Original Yellow Boot™ has a timeless look and simplicity. Developing trends come and go in the fashion business, but there will always be consumers who love, want and appreciate what this boot offers in terms of aesthetics, durability and its instantly recognizable design.
How has the Yellow Boot evolved since it was first created?
When Sidney Swartz first unveiled The Original Yellow Boot™ in 1973, it was the first of its kind. The full-grain nubuck leather with sealed seams, four-row stitching and injection-molded soles permanently bonded to the top of the boot made it completely waterproof. That attention to quality and the finest materials really hasn’t changed.
The only real evolution has come in the technology we use in its construction rather than the styling. We’ve added an anti-fatigue footbed for improved comfort with geometric cone support that gives amazing shock absorption and energy return.
Timberland has unveiled several different versions of the Original Yellow Boot™, often design and style collaborations – what’s been the inspiration behind these?
We’ve created many different Yellow Boot variations over the years – some simple like color changes, using new materials and a few with added details or embellishments to make them unique. It’s such an iconic product that we like to seek out one-off collaborations with great designers as well as innovative style designs, like our various Limited Releases (like our collaboration with Pharrell that led to our Bee Line boots, inspired by a honeycomb image the hip hop artist found and made with bionic canvas - 50% organic cotton and 38% recycled PET).
To you, who is the Timberland man or woman?
It’s someone who spends time outdoors, be that the city or countryside. They want to stand out from the crowd, but they don’t have to be flashy to do it. They appreciate good quality and craftsmanship in every aspect of their life.