IT STARTED IN 1973, WITH A BOOT CALLED "TIMBERLAND".
Actually, Nathan Swartz started it all in 1952 with the Abington Shoe Company in South Boston. His two sons, Sidney and Herman, joined him a few years later and relocated the company to Newmarket, New Hampshire. In 1973, Sidney introduced one of the first waterproof leather boots of its kind. Incorporating premium full-grain nubuck leather, thick rubber lug soles and unprecedented craftsmanship, the yellow boot was an instant classic. He named it the “Timberland.”
Timberland's culture of service can be tracked back to 50 pairs of Yellow Boots. In 1989, an emerging nonprofit organization out of Boston, Massachusetts sent up a request for 50 pairs of boots to outfit their corps of young volunteers. City Year's request was granted by then Chief Operating Officer, Jeffrey Swartz, the son of founder Sidney Swartz. Inspired by City Year's commitment to service, Jeffrey established the Path of Service™ program in 1992. Today, full-time Timberland employees get 40 paid hours every year for community service.