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The Original Yellow Boot™

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Timberland Yellow Boot

OUR ORIGINAL YELLOW BOOT

IT STARTED IN 1973, WITH A BOOT CALLED "TIMBERLAND".

Actually, Nathan Swartz started it all in 1952 with the Abington Shoe Company in South Boston. His two sons, Sidney and Herman, joined him a few years later and relocated the company to Newmarket, New Hampshire. In 1973, Sidney introduced one of the first waterproof leather boots of its kind. Incorporating premium full-grain nubuck leather, thick rubber lug soles and unprecedented craftsmanship, the yellow boot was an instant classic. He named it the “Timberland.”

Yellow Boots

WE DIDN'T SET OUT TO CREATE A FASHION ICON

The yellow boot was made for hard working New Englanders, inspired by form and function, not trends and runways. Remaining true to that authenticity is just what appealed to people from all walks of life.

Eventually, it started selling in stores like Bloomingdales and Saks Fifth Avenue, which began a whole new era of the yellow boot: the boot as fashion.

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Yellow Boots in Europe

SOON THE YELLOW BOOT BECAME AN ICON IN EUROPE...

It’s hard to believe now, but in Europe in the early 80s, the Timberland® brand was more well known for handsewn boat shoes, not the Yellow Boot. But by the mid-1980s, it was beginning to get some attention, sold at high-end sporting goods and department stores throughout Italy, the United Kingdom and Germany.

Yellow Boot in Asia

IN ASIA, THE BOOT NOW STANDS AS A SYMBOL OF INDIVIDUALITY.

Urban hip-hop style first started in Hong Kong in 1985, then swept through Japan, causing a huge demand for the yellow boot. Over the years, the boot has grown into a symbol of independence for many young adults in Asia.

The Boot that Started A Brand

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classic 80s Commercial

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HOW IT’S MADE

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BEE LINE X TIMBERLAND

BEE LINE X TIMBERLAND

Collaboration, AUGUST 2015

BEE LINE X TIMBERLAND

BEE LINE X TIMBERLAND

Collaboration, MAY 2015

CONCEPTS X TIMBERLAND

CONCEPTS X TIMBERLAND

Collaboration, FEBRUARY 2015

BLACKSCALE X TIMBERLAND

BLACKSCALE X TIMBERLAND

Collaboration, OCTOBER 2014

MARK MCNAIRY X TIMBERLAND

MARK MCNAIRY X TIMBERLAND

Collaboration, OCTOBER 2012

MASTERMIND JAPAN X TIMBERLAND

MASTERMIND JAPAN X TIMBERLAND

Collaboration, NOVEMBER 2011

TOMMY X TIMBERLAND

TOMMY X TIMBERLAND

Collaboration, FALL 2009

STAPLE DESIGN X TIMBERLAND

STAPLE DESIGN X TIMBERLAND

Collaboration, OCTOBER 2007

UNDEFEATED X TIMBERLAND

UNDEFEATED X TIMBERLAND

Collaboration, OCTOBER 2007

PHARRELL WILLIAMS

PHARRELL WILLIAMS

“Timberland is an all-american brand focused on work, utility and the outdoors, that managed to find a place in the fashion world as well.“

From singer-songwriter, rapper and producer to fashion designer and author - Pharrell Williams does it all. With a style and collaborative spirit all his own, he's carved out a unique path for his vision of popular culture.

NAS

NAS

“Out of all the boots, the yellow boot or 'Construction Tim' was the fresh and fly boot. Just as fly as a sneaker!”

Hip-hop artist and actor Nas is an icon in his own right, selling more than 15 million records in the United States since 1994. He remembers the boot as New York City's "official" footwear. Strong. Ready for anything.

VA$HTIE KOLA

VA$HTIE KOLA

“As a girl who was coming into my own as a tomboy it was cool to be able to be fashionable, but still in tune with my own tomboy style... It makes me sort of feel invincible.”

Va$htie Kola is known for her vision as a music video director, designer, artist and creator of her own "casual and couture" clothing line, VIOLETTE. She's been sporting the yellow boot since the 1990s and remembers the confidence she drew from the Timberland classic.

HUMBERTO LEON

HUMBERTO LEON

“As a youth, they allowed me to create my own identity”

Humberto Leon is the co-founder of Opening Ceremony, an internationally known niche fashion boutique with stores in New York, London, Los Angeles and Tokyo. For Leon, the yellow boot offered him a way to grow into his own personality as a teenager and develop his own style."

DAVID Z.

DAVID Z.

“You could chill out in a hot club & look fly with that boot. And you could work at a construction site with the boot all scuffed and look even better.”

Footwear titan David Zaken opened his first David Z. shoe store in 1983. Since then, David Z. has become synonymous with offering quality and fashion to New York City shoppers. In his eyes, the yellow boot's iconic status comes from its versatility."

JEFFSTAPLE

JEFFSTAPLE

“No matter what the trends are, or how fashion ebbs & flows, they've always remained true.”

jeffstaple knows a thing or two about how icons evolve. His clothing collection, the Staple Apparel Collection, has developed over the last 10 years into a hallmark of street culture. He sees the yellow boot as much more than just a fashion trend.."

What We're Made Of

Solid Brass Eyelets, 4 Rows of Stitching, Honey Lug Soles, Anti-fatigue Footbed, Glove Leather Lining, Waterproof Leathers, Padded Leather Collar.

TIMBERLAND'S CULTURE OF SERVICE

Timberland's culture of service can be tracked back to 50 pairs of Yellow Boots. In 1989, an emerging nonprofit organization out of Boston, Massachusetts sent up a request for 50 pairs of boots to outfit their corps of young volunteers. City Year's request was granted by then Chief Operating Officer, Jeffrey Swartz, the son of founder Sidney Swartz. Inspired by City Year's commitment to service, Jeffrey established the Path of Service™ program in 1992. Today, full-time Timberland employees get 40 paid hours every year for community service.

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