They say you’re never fully dressed without a smile - and the best way to feel good is by wearing clothes that do good, too!
It may come as a shock, but did you know that men are more likely to care about whether or not their wardrobes are eco-conscious? We found out that 67% of consumers take eco-conscious fashion into consideration; however, the reasoning behind why they choose these products may surprise you. Here are the numbers behind what consumers value most when it comes to “going green” with their style.
BUYING GREEN TO MAKE GOOD
While 41% of consumers say that they are motivated to buy eco-conscious fashions because it makes them feel good to support a cause, 36% choose to do so because they know the product has made less of a negative impact on the environment. A fresh wardrobe that comes with a clear conscience is the way to go.
DRESSING TO “ECO-IMPRESS”
Some statistics show that the motivation to buy environmentally-friendly products comes from consumers’ own self-interest. Roughly 30% of men buy eco-conscious clothing and footwear because they want other people to know that they care about the environment, compared to 17% of women who do the same. Those #OOTD snapshots come into play, too – 17% of men choose to purchase these products because they like posting their styles on social media, while this is a driving factor for only 8% of women.
MATERIAL GIRLS (AND BOYS!)
Although men and women have differing wardrobes, they tend to agree on which materials they seek out when shopping for eco-fashion – 47% opt for organic cotton or cotton that is produced in a way that minimizes an impact on the environment, 34% seek out products made from renewable materials, and 30% look out for recycled PET (like plastic bottles). We tend to agree, which is why we use sustainable and organic cotton and recycled plastic and rubber wherever we can!
AS GOOD AS NEW
It always feels great to clean out your closet. According to 70% of consumers, donating to charity is the #1 way to get rid of old clothing. To all you men out there – step up your donation game! Women are 14% more likely than men to give their clothes to charity, while a whopping 82% of men are more likely than women to throw their old clothes away.
Nearly 80% of Americans wish brands and retailers would sell more clothing options that are better for the environment. At Timberland, we hear them and we’re always making it easier to go green. Every season we’re offering more boots, shoes, jackets and accessories that will make you look as good as you’ll feel - knowing that by wearing them, you’re making a positive impact on the environment in which we live. From shoes with recycled rubber outsoles and recycled plastic linings, to organic cotton tees to 100% down-free insulation in our jackets, our fall collection is filled with eco-friendly products.
To see the full results of our Wardrobe Values Survey, click here.
To see the full results of our survey click here.