They say you’re never fully dressed without a smile, and what better way is there to feel good then by wearing clothes that do good, too? It may come as a shock, but did you know that men are more likely to care about whether or not their wardrobes are eco-conscious? We found out that 67% of consumers take eco-conscious fashion into consideration, however, the reasoning behind why they for these products may surprise you. We’re giving you the numbers on what consumers value most when it comes to “going green” with their style – just in time for Earth Day!
BUYING GREEN TO MAKE GOOD
While 41% of consumers say that they are motivated to buy eco-conscious fashions because it makes them feel good to support a cause, 36% choose to do so because they know the product has less of a negative impact on the environment. A fresh wardrobe and a clear conscious is the way to go.
DRESSING TO “ECO-IMPRESS”
However, some statistics show that the motivation to buy environmentally-friendly products comes from consumers’ own self-interest. Roughly 30% of men buy eco-conscious clothes because they want other people to know that they care about the environment, compared to 17% of women who do the same. Those #OOTD snapshots come into play, too – 17% of men choose to purchase these products because they like posting their styles on social media, while this is a driving factor for only 8% of women. Click twice for a like!
MATERIAL GIRLS (AND BOYS!)
Although men and women’s wardrobes are generally different, they both tend to agree on what materials they seek out when shopping for eco-fashion – 47% opt for organic cotton or cotton that is produced in a way that minimizes an impact on the environment, 34% seek out products made from renewable materials, and 30% look out for recycled PET (like plastic bottles). We tend to agree, which is why use all 3 of those responsible materials in our products!
AS GOOD AS NEW
Now that it’s finally spring, it’s the perfect time to make some changes – starting with cleaning out your closet. According to 70% of consumers, donating to charity is the number one way to get rid of old clothing. To all you men out there – step up your donation game! Women are 14% more likely than men to give their clothes to charity, while a whopping 82% of men are more likely than women to throw their old clothes away.
Nearly 80% of Americans wish brands and retailers would sell more clothing options that are better for the environment. Well those 80% are in luck. We’re making it easy to go green this Earth Day, with shoes, jackets and bags that will make you look as good as you’ll feel knowing that by wearing them, you’re making a positive impact on the environment in which we live. From shoes with recycled rubber outsoles, to canvas boots from the Timberland X Thread collection made with Thread™ Ground to Good™ fabric from plastic bottles collected in Haiti, our spring collection is filled with eco-friendly products. Check them out!
To see the full results of our survey click here.