BUYING GREEN TO MAKE GOOD
While 41% of consumers say that they are motivated to buy eco-conscious fashions because it makes them feel good to support a cause, 36% choose to do so because they know the product has made less of a negative impact on the environment. A fresh wardrobe that comes with a clear conscience is the way to go.
DRESSING TO “ECO-IMPRESS”
Some statistics show that the motivation to buy environmentally-friendly products comes from consumers’ own self-interest. Roughly 30% of men buy eco-conscious clothing and footwear because they want other people to know that they care about the environment, compared to 17% of women who do the same. Those #OOTD snapshots come into play, too – 17% of men choose to purchase these products because they like posting their styles on social media, while this is a driving factor for only 8% of women.