It takes a while for spring weather to arrive at Timberland’s global headquarters in Stratham, NH. When it does, one of the ways the company celebrates the milder temperatures and longer days is with its annual Earth Day service event. This year, more than 300 Stratham employees pulled on their boots on May 11 to make a difference for seven local organizations.
The team in Stratham is not alone in its Earth Day efforts. For 19 years, Earth Day has been an annual service event for Timberland employees worldwide. This year, Timberland expects more than 1,400 volunteers in 15 countries to serve more than 11,000 hours at Earth Day service projects in April and May.
For 25 years Timberland has offered employees paid time to serve in their communities through its Path of Service™ program. Since 1995, employees have received up to 40 paid community service hours each year. To encourage volunteering Timberland organizes two annual global service events for employees and partners: Earth Day in the spring, which focuses on environmental projects and Serv-a-palooza in the fall, which focuses on addressing community-based needs
“At Timberland we are Earthkeepers, and that means we’re committed to making a difference in the communities where we live, work and explore in any way we can,” said Atlanta McIlwraith, Timberland’s senior manager of community engagement. “Our Earth Day projects around the world, from planting community gardens and maintaining local beaches to supporting local nonprofit organizations, are a testament to the passion our employees and business partners have for protecting and restoring the environment.”
Timberland teams around the world plan and execute Earth Day service events to meet local needs. Examples of Timberland Earth Day projects for 2017 include:
To share its passion for service and to increase its collective impact, Timberland invites friends and business partners to join in Earth Day service. This year the company expects over 200 guests at its service events worldwide. “Service is built into the DNA of our brand,” said Jason Blades, community service manager for North America. “There are few things more rewarding than serving in the company of others and working together to make a bigger difference for people in need.”