Earth Day Service 2017



Timberland’s Earth Day Service Events Green Communities Worldwide



It takes a while for spring weather to arrive at Timberland’s global headquarters in Stratham, NH. When it does, one of the ways the company celebrates the milder temperatures and longer days is with its annual Earth Day service event.  This year, more than 300 Stratham employees pulled on their boots on May 11 to make a difference for seven local organizations. 

The team in Stratham is not alone in its Earth Day efforts.  For 19 years, Earth Day has been an annual service event for Timberland employees worldwide.  This year, Timberland expects more than 1,400 volunteers in 15 countries to serve more than 11,000 hours at Earth Day service projects in April and May.

For 25 years Timberland has offered employees paid time to serve in their communities through its Path of Service™ program.  Since 1995, employees have received up to 40 paid community service hours each year.  To encourage volunteering Timberland organizes two annual global service events for employees and partners: Earth Day in the spring, which focuses on environmental projects and Serv-a-palooza in the fall, which focuses on addressing community-based needs

“At Timberland we are Earthkeepers, and that means we’re committed to making a difference in the communities where we live, work and explore in any way we can,” said Atlanta McIlwraith, Timberland’s senior manager of community engagement. “Our Earth Day projects around the world, from planting community gardens and maintaining local beaches to supporting local nonprofit organizations, are a testament to the passion our employees and business partners have for protecting and restoring the environment.” 

Earth Day 2017

Timberland teams around the world plan and execute Earth Day service events to meet local needs.  Examples of Timberland Earth Day projects for 2017 include:   

  • New Hampshire: Timberland headquarters closed on May 11 to host seven projects throughout the New England seacoast, to create and develop green spaces and other environmental initiatives, as well as maintain safe areas for community members to lead healthy, happy lives.
  • Milan, Italy: On May 17, 120 volunteers will partner with Legambiente, an Italian environmental association, to help create a green space at a school in the south of Milan. Volunteers will plant a garden, create a playground area, paint the school and fix broken fences. They will also partner with Retake Milan to transform a 1600 sqm space in the West part of the city that has not been used for over 60 years into a community garden for local schools, using recycled pallets for planting activities.
  • Pou Yuen, Vietnam: Most Timberland employees’ children from the local Pou Yuen factory attend a primary school close to the heavily-polluted Ba Tieng canal. On April 21, 60 volunteers planted over 150 trees with protective fences around the school, creating fresher air for the children and reducing odors from the canal.
  • Kuala Lumpur, Malaysia: On May 3, 50 volunteers partnered with the Malaysia Nature Society to clean an urban community forest, Bukit Persekutuan. Volunteers helped maintain green lungs in the city center by planting trees, cleaning and rebuilding the park’s paths.
  • Dominican Republic:  On April 22 and 26, a total of 450 volunteers collected seeds and planted trees at the Las Lagunas Ecological Park in Santiago.  The tree seedlings will later be distributed to local communities in need. 

To share its passion for service and to increase its collective impact, Timberland invites friends and business partners to join in Earth Day service. This year the company expects over 200 guests at its service events worldwide.  “Service is built into the DNA of our brand,” said Jason Blades, community service manager for North America.  “There are few things more rewarding than serving in the company of others and working together to make a bigger difference for people in need.”