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9/08/2011

TIMBERLAND'S GLOBAL SERVICE INITIATIVE HONORS COMPANY'S HERITAGE, VALUES AND COMMITMENT TO COMMUNITY IMPACT


STRATHAM, N.H., September 8, 2011 - Today marks the beginning of a month-plus community service effort, carried out by Timberland employees across the globe. The initiative is "Serv-a-palooza" - what started as a one-day, annual event where Timberland employees would abandon their desks and day jobs to serve in their local communities, and has grown to become a weeks-long series of service events executed in countries and communities around the world, all focused on meeting critical needs, creating sustainable impact and celebrating the power and passions of Timberland employees.

"Serv-a-palooza is more than an event - it's a representation of what we do best, which is sharing our strength to create positive outcomes," explains Timberland's President and CEO, Jeff Swartz. "Our employees' commitment to and passion for service is far too great to fit in an 8-hour workday, and so to see the program grow much bigger and broader than it was when we started 14 years ago isn't just gratifying - it's absolutely necessary."

Throughout September and October, Timberland employees and partners will pull on their boots and make a difference through service projects which speak to the company's New England heritage, commitment to social and environmental responsibility, and passion for the outdoors. Serv-a-palooza projects include:

  • Planting 1,000 trees at Suan Sri Nakon Khuan Khan, a national park in Thailand. The park is part of a "green zone" where industrial and commercial development is prohibited, and the area has become the "lungs" of nearby Bangkok.
  • Cleaning a stream and surrounding landscape at Beale Park, a 35-acre wildlife park in Reading, England. The park is committed to the preservation of rare and endangered birds, and home to many other species.
  • Trail building at Betasso Preserve, a 773-acre open space located just outside of Boulder, Colorado. Betasso is favorite destination for hikers and mountain bikers alike, who enjoy the preserve's scenic and expansive trails.

Hundreds of Timberland employees in New Hampshire are doing their part today to positively impact their local communities - as well as those that are not so local. At Timberland's corporate headquarters in Stratham, volunteers will frame four houses for Habitat for Humanity. Two of the houses will go to families from Joplin, Missouri, whose homes were destroyed by tornadoes earlier this year, and two houses will go to families in need in Kansas City, Missouri.

Other Stratham-area projects taking place today include painting and landscaping at a non-profit and community center, and constructing an outdoor stage and amphitheatre for the town of Newmarket. Timberland's first New Hampshire headquarters and factory were located in Newmarket, and the small mill town is affectionately considered the "birthplace" of the Timberland® brand.

"Our roots are in Newmarket ... it seems only fitting that our boots are headed back there today," said Jeff Swartz. "Many employees - including me - have really precious memories of our early days in Newmarket, and I hope the space and the foundation we create there today will help create the same kind of memories for others in the future."

For more information about Timberland's commitment to creating social and environmental impact, visit the service section of our website. To learn more about the rich history of our company, visit our website's heritage section.

Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, Mountain Athletics®, SmartWool®, Timberland Boot Company® and howies® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company's products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South America, South Africa and the Middle East. Timberland's dedication to making quality products is matched by the company's commitment to "doing well and doing good" - forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visitwww.timberland.com.



CONTACTS

For more information, please contact:
Cara Vanderbeck | The Timberland Company
603-773-1222
Email Cara Vanderbeck



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