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10/10/2012

Timberland to Open New York City
Showroom in Vibrant Union Square

LEADING OUTDOOR LIFESTYLE BRAND TO RELOCATE EXISTING SHOWROOM IN SUMMER 2013


STRATHAM, NH (OCTOBER 10, 2012) – Timberland today announced plans for the June 2013 relocation of its New York City showroom, just steps from stylish and eclectic Union Square. The new showroom will provide an open space to highlight Timberland’s eco-conscious outdoor lifestyle footwear and apparel, including the Earthkeepers® collection. True to its commitment to environmental stewardship, the showroom will feature environmentally-minded elements such as recycled and reclaimed materials.

Located on the seventh floor of 104 Fifth Avenue in an elegant building among premium retailers, restaurants and apartments, the 9,500-square foot showroom will provide an ideal setting to highlight Timberland’s footwear and apparel, providing an open-space feeling and the ability to view the entire collection as a cohesive product offering. 

“Timberland jumped at the opportunity to move our showroom to the hustle and bustle of Union Square,” said Diane Woods, vice president and general manager of North America, Timberland. “We’re excited to provide buyers with a new space to view our beautifully crafted leathers and heritage-inspired gear, including our eco-minded Earthkeepers® collection.” 

Timberland will join other innovative brands at the new location, including Apple, Net-a-Porter and Yelp.

Timberland’s current showroom, located at 24 West 57th Street, will continue to house the latest footwear and apparel styles until the Union Square space opens in June.  This includes the brand’s new Fall 2013 apparel collection, which will be unveiled to the trade in January.

Timberland Union Square Showroom – Opening June 2013

104 Fifth Avenue
Floor 7 
New York, NY, 10003


About Timberland

Timberland, a wholly owned subsidiary of VF Corporation, is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Earthkeepers®, Timberland PRO®, Mountain Athletics® and Timberland Boot Company® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company's products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South America, South Africa and the Middle East. Timberland's dedication to making quality products is matched by the company's commitment to “doing well and doing good” – forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com. 



CONTACTS

For more information, please contact:
Christina Petroni | Porter Novelli
212-601-8164
Email Christina Petroni

Leslie Grundy | Timberland
603-773-1511
Email Leslie Grundy



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