Timberland Commits Five Million Trees In Five Years To Help Solve Critical Issues In High-Risk Environments
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STRATHAM, NH (September 23, 2010) — The Timberland Company (NYSE: TBL), a leading outdoor footwear and apparel company and environmental steward, invites consumers to stay informed on happenings at this week’s Clinton Global Initiative (CGI) 2010 in New York City by following updates from an on-the-ground reporting team at http://bit.ly/cgi-dispatches.
CGI was established in 2005 by former President Bill Clinton to turn ideas into action and to help the world move toward a more integrated global community of shared benefits, responsibilities and values. Members devise practical solutions to global issues by developing specific measurable commitments. As part of CGI, Timberland President & CEO Jeff Swartz (Twitter: @Timberland_Jeff), along with M. Sanjayan, lead scientist at The Nature Conservancy and Matt Kistler, senior vice president at Walmart provided insights on the most inventive and effective market-based solutions for protecting the environment in a breakout session that occurred on Wednesday, Sept. 22.
Timberland has long been committed to effecting real sustainable change and involving consumers in its mission. During the United Nations Climate Change Summit (COP15) last December, Timberland engaged consumers in daily happenings through interviews, blog posts and videos produced by an on-the-ground reporting team: new media correspondent Olivia Zaleski and documentary filmmaker Gabriel London.
Zaleski and London interviewed key influencers like Arianna Huffington, Lauren Bush, Treehugger founder Graham Hill, and Sierra Club president Carl Pope. Their commentary offers a unique take on conference activities and other relevant events taking place in New York, including Climate Week and the Mashable & 92Y Social Good Summit. Beginning Thursday, Sept. 23, consumers can visit http://bit.ly/cgi-dispatches to view video dispatches on climate change, reforestation and empowering social change, featuring exclusive interviews and footage from key panels and events.
“CGI is an inspiring, action-oriented meeting, and we want to share the excitement and real progress generated at this event with people across the country,” said Mike Harrison, Timberland’s Chief Brand Officer. “Timberland will continue to engage in educating people on key issues affecting our world and environment, and we hope to motivate consumers to turn their own ideas into action.”
The CGI Reporting Team
Olivia Zaleski (Twitter:@OliviaZaleski) is a journalist focused on environmentalism as it relates to business, corporate best practice and executive thinking. As the regular "green correspondent" for CNNmoney.com, Olivia can be found hosting CNN and Fortune Magazine’s Emmy-nominated series, "Business of Green,” as well as hosting "Home Work," the popular green do-it-yourself series for Money Magazine. In addition, Olivia reports for Hearst Magazine’s "The Daily Green" and appears regularly as ABC’s "Good Morning America Now" green expert. She has also contributed her commentary and advice to programs like Discovery Channel’s TreehuggerTV, PlumTV, the CW and nationally syndicated morning news program The Daily Buzz.
Gabriel London (Twitter: @foundobjectfilm) is a documentary filmmaker and writer. As the founder of the documentary film production company, Found Object Films, Gabriel has produced and directed films that bring overlooked stories to a national audience, dealing with issues ranging from prison conditions to climate change. In the process, his work has been featured in advocacy campaigns, for which he was awarded a Soros Criminal Justice Award. Gabriel’s films have been broadcast nationally on television networks ranging from MTV to SpikeTV, and internationally as part of film festivals including IDFA, Urbanworld Film Festival, and Live Earth. Most recently, Gabriel created a campaign on climate change - See You in Copenhagen - in cooperation with the UN Foundation and Timberland in advance of the UN Conference on Climate Change.
Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, SmartWool®, Timberland Boot Company®, Mountain Athletics®, howies® and IPATH® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company’s products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South Africa and the Middle East. Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good" -- forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit http://www.timberland.com/.