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TIMBERLAND TAKES FLYROAM™ COLLECTION TO NEW HEIGHTS IN GLOBAL CAMPAIGN
Urban Photographers Take the Path Less Travelled to Showcase Spring ‘18 Styles
STRATHAM, NH, FEBRUARY 19, 2018 – Timberland soars to new heights this spring in a global FlyRoam advertising campaign that follows three urban photographers through Tokyo, London and Chicago, each wearing the newest FlyRoam™ styles with Aerocore™ energy system to unlock the freedom to explore the city from fresh perspectives. For the campaign, Timberland tapped digital influencers @Trashhand, @Night.Scape and @Bludshot to lead the urban adventures and reveal the hidden treasures within their respective cities.
The warm-weather FlyRoam styles feature newly designed outsoles, lightweight knit materials, and sleek designs perfect for fueling the adventures of today’s consumer, wherever they may lead. For men, styles include the FlyRoam Go Oxford and Chukka ($120 - $140) – each featuring premium leather detailing and breathable construction combined with an athletic-inspired fit for the always-on-the-move lifestyle. For women, the FlyRoam Go Knit Chukka and the FlyRoam Hiker ($110 - $130) fuse casual, athletic style with neutral colors for a fresh new look.
“The spring FlyRoam campaign really brings Timberland’s passion for adventure and the city outdoors to life,” said Jim Davey, vice president of global brand marketing for Timberland. “@Night.Scape, @Bludshot and @Trashhand truly captured the nature of the Aerocore™ energy system through heart-stopping views from three of the most iconic cities in the world. It’s all about being light, fast and free.”
London-based photographer @Night.Scape explores his native city proving that the most breathtaking views are often best-reached by foot. Known for scaling tall buildings and accessing hard-to-reach locations, Night.Scape notes that the “freedom to roam is a release.” @Bludshot showcases the light, fast, and free nature of the Aerocore™ energy system as he ventures across skylines, witnessing views of Tokyo from high above, marked poetically by the famous Skytree tower in the background. Both explorers wear the Flyroam Go Oxford ($120).
Chicago-based photographer @Trashhand specializes in photographing architecture and urban environments with a passion for exploring forgotten locations around the world. For the campaign, he leads a fast-paced mission through downtown Chicago wearing the FlyRoam Go Chukka ($120) to capture its iconic skyline from a vantage point that few people get to see.
The global campaign launches on February 19 and was created, and art directed by Virtue Worldwide, a division of Vice Media, London.
Timberland is a global leader in the design, manufacturing and marketing of premium footwear, apparel and accessories for the outdoor lifestyle. Best known for its original yellow boot introduced in 1973, Timberland today outfits consumers from toe-to-head, with versatile collections that reflect the brand’s rich heritage of craftsmanship, function and style. Timberland markets lifestyle products under the Timberland® and Timberland Boot Company® brands, and industrial footwear and workwear under the Timberland PRO® brand. Its products are sold throughout the world in leading department and specialty stores as well as company-owned retail locations and online. Timberland’s dedication to making quality products is matched by an unwavering commitment to environmental and social responsibility – to make things better for its products, the outdoors, and communities around the globe. To learn more about Timberland, a brand of VF Corporation (NYSE: VFC), please visit timberland.com or follow us along the modern trail @timberland.
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For more information, please contact:
Nora Garrity | Timberland