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4/28/2011

TIMBERLAND MAKES WAVES ON MARKET STREET IN SAN FRANCISCO WITH NEW RETAIL LOCATION

PREMIUM OUTDOOR BRAND OPENS FIRST NEW STORE IN SAN FRANCISCO IN NINE YEARS


STRATHAM, NH — April 28, 2011 — The Timberland Company today announced details about its new San Francisco retail location at 845 Market Street (part of the Westfield San Francisco Centre, with Market Street access), which officially opens its doors tomorrow, Friday, April 29 at 10 am. For the first time in almost a decade, consumers will be able to experience the renowned outdoor retailer’s footwear, apparel and accessories first-hand in one of Northern California’s busiest retail neighborhoods.

“As a brand rooted in the outdoors, we’re extremely excited to bring our authentic New England heritage to the West coast,” said John Pazzani, Vice President of Retail and E-Commerce for Timberland. “San Francisco is one of this country’s great outdoor gateway cities and – like our home-base of New Hampshire – offers easy access to the mountains as well as the ocean. Our new Market Street location is the perfect place for Bay Area consumers to get the Timberland® gear they need to explore, wherever their outdoor adventures may take them.”

In step with Timberland® stores around the world, the new 2,300 sq. foot retail space is designed to reflect the Company’s long-standing commitment to sustainability, and is one of the brand’s most eco-conscious stores to-date. Build-out features include the use of reclaimed wood and industrial machinery (used for table bases); “Ecotech” recycled stoneware floor tiles; FSC certified woods; reduced-wattage LED lighting (the sales floor is entirely LED-lit, a first for Timberland); Energy Star-eligible equipment and appliances; low volatile organic compound (VOC) paints; and water-conserving plumbing fixtures. The space also features a unique, San Francisco-themed mural celebrating “green spaces” throughout the Bay Area (in the shape of the Golden Gate Bridge).

The 845 Market Street location will offer outdoor apparel, footwear and accessories, including Timberland’s popular Earthkeepers® collection of boots and apparel, made from eco-conscious materials. Bay Area shoppers are also sure to embrace the latest Timberland® outdoor performance offerings, and elite collections such as Timberland Boot Company® and the Abington Collection. Additionally, exclusive San Francisco-themed and -inspired Timberland® t-shirts, footwear and accessories (including eco-conscious “Zero Messenger” bags and iPad® covers by San Francisco’s Rickshaw Bags) will be available.

Beyond the April 29 store opening, “Grand Opening Weekend” festivities will take place Friday, May 20 through Sunday, May 22, featuring in-store DJ and live music performances. During this weekend, customers can also begin voting in-store for their favorite of four different San Francisco-based environmental organizations (to be announced in the coming weeks). The winning organization will receive a $2,500 grant from Timberland. Voting ends on May 31.

Grand Opening Weekend will also be the last chance to enter an in-store giveaway for two premium, inflatable standup paddleboards (iSUPs) and paddles from C4 Waterman (www.c4waterman.com) – one winner for all prizes. The drawing will be held on the last day of Grand Opening Weekend, Sunday, May 22. Consumers are encouraged to stop by the store beginning on April 29 for more details and to enter.

Additional Timberland® retail locations are scheduled to open in New York City (Herald Square) and other key markets this year – all part of a major retail expansion effort for 2011. Most recently, the brand opened a new store in its backyard of Boston, on St. Patrick’s Day (March 17).

Timberland’s new San Francisco store is located at 845 Market Street (between 4th and 5th Streets), San Francisco, CA 94103. Store phone: (415) 777-5830. Hours: Monday – Saturday, 10 am – 8:30 pm; Sunday 10 am – 7 pm.

About Timberland

Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, Mountain Athletics®, SmartWool®, Timberland Boot Company® and howies® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company’s products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South Africa and the Middle East. Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good" -- forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com.



CONTACTS

For more information, please contact:
Christina Petroni | Porter Novelli
Email Christina Petroni



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