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STRATHAM, N.H., September 7, 2016 – Outdoor lifestyle brand Timberland kicks off its Serv-a-palooza season of community service with 50 planned service events around the globe, reinforcing the brand’s longstanding commitment to protect and restore the outdoors and support the communities where it does business. Highlighting the season will be the completion and reveal of a transformational urban greening project in New York City. Timberland® retail stores across the U.S. will also participate in Serv-a-palooza service events within their local communities.
“At Timberland we strive to be Earthkeepers in everything we do. That means protecting the outdoors and serving the communities around the world where our consumers and employees live, work and explore,” said Colleen Vien, sustainability director at Timberland. “These service events are a testament to that commitment, and to the passion our employees have for making things better. From restoring urban green spaces to helping community organizations achieve their goals, we’re proud to pull on our boots and make a difference. Service is truly a way of life at Timberland.”
To kick off the Serv-a-palooza season, today, more than 50 volunteers from Timberland’s Stratham-New Hampshire-based retail team will participate in a day of service at the Seacoast Science Center in Portsmouth, New Hampshire. This is one of many service projects being hosted by Timberland® retail stores across the U.S. throughout the month of September.
On September 8, Timberland will unveil the completed urban greening project at the United We Stand Garden in the Mott Haven neighborhood of South Bronx in New York City. Timberland and other volunteers have spent the summer revitalizing the 32,000-sq.-ft space, and will join together with partners from local non-profit GrowNYC to complete the project and officially open the transformed garden to the community. The event will commemorate 9/11; something Timberland has done every year since 2001 when employees were volunteering at a Bronx elementary school when tragedy struck. The United We Stand Garden is also the first project resulting from Timberland’s commitment to double its footprint in five U.S. cities by 2020. Each year, the brand will choose a different city with a Timberland® store and match its retail floor space with the creation or restoration of an equivalent amount of green space in that city. In 2017, Timberland employees and partners will pull on their boots in Philadelphia as the second community to be supported by Timberland’s urban greening commitment.
Finally, Timberland employees worldwide – from New Hampshire to Tokyo to Milan – will celebrate the brand’s 19th annual Serv-a-palooza initiative in September and October. 1,500 employees and partners are expected to volunteer at some 50 events in 15 countries – contributing an estimated 10,000 total hours of service. On September 15 alone, Timberland’s headquarters will close and more than 350 employees, local students, partners and community members will serve at seven locations in New Hampshire and Maine. All of these projects build upon Timberland’s Path of Service™ program, which was created in 1992 and offers employees up to 40 paid hours each year to volunteer in the community.
Examples of Timberland service activities taking place as part of this year’s Serv-a-palooza event include:
· China: Plant trees and educate primary school children on how to protect the environment
· United Kingdom: Park clean-up at the historic Chirk Castle
· Vietnam: Renovate, repair and repaint a local kindergarden
· France: Support park activities and urban greening projects with local youth to encourage engagement in the outdoors
· New Hampshire: Improve grounds and deliver care packages to residents of the Manchester VA
To learn more about Timberland’s commitments to make products responsibly, protect the outdoors and support communities around the globe, visit timberland.com/responsibility.
Timberland is a global leader in the design, manufacturing and marketing of premium footwear, apparel and accessories for the outdoor lifestyle. Best known for its original yellow boot introduced in 1973, Timberland today outfits consumers from toe-to-head, with versatile collections that reflect the brand’s rich heritage of craftsmanship, function and style. Timberland markets lifestyle products under the Timberland® and Timberland Boot Company® brands, and industrial footwear and workwear under the Timberland PRO® brand. Its products are sold throughout the world in leading department and specialty stores as well as company-owned retail locations and online. Timberland’s dedication to making quality products is matched by an unwavering commitment to environmental and social responsibility – to make things better in terms of its products, the outdoors, and communities around the globe. To learn more about Timberland, a brand of VF Corporation (NYSE: VFC), please visit timberland.com or follow us along the modern trail @timberland.
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For more information, please contact:
Katie Goudey | Cone Communications