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2/15/2010

TIMBERLAND BOOT COMPANY AND RAG & BONE PARTNER TO LAUNCH LIMITED COLLECTION OF MEN'S FOOTWEAR FOR FALL 2010

The collection combines English tailoring with American-informed work wear and is being marketed and sold as "rag & bone crafted by Timberland Boot Company


STRATHAM, NH, February 15, 2010 - The Timberland Company announced today that it has partnered with lifestyle brand rag & bone to design and distribute a limited collection of men's fall 2010 Timberland Boot Company® boots, set to debut at Project Las Vegas, February 16 -18, 2010. The collection combines English tailoring with American-informed work wear and is being marketed and sold as "rag & bone crafted by Timberland Boot Company."

Timberland Boot Company and rag & bone share a design philosophy rooted in quality, craftsmanship and attention to detail. Constructions and material choices are historically anchored in the first half of the 20th century and reflect the aesthetic and fundamentals of classic work wear. The boots are simple, yet tailor-made in appearance. Exquisitely burnished leathers and distinct fine lines suggest a life of purpose, transformed through time from life experiences and natural exposure to the elements.

"Timberland Boot Company and rag & bone both have a deep appreciation for authenticity, craftsmanship and timeless design," said Brian Moore, Global Vice President of Men's Footwear for Timberland. "We are excited to partner with a brand that shares this passion, and to create a collection of footwear that is understated but very distinctive in the marketplace."

Marcus Wainwright, founder of rag & bone, stated, "Working with an authentic American bootmaker such as Timberland is a natural fit and represents a strong extension to rag & bone and its recently launched footwear collection."

The fall 2010 "rag & bone crafted by Timberland Boot Company" collection of men's footwear features three brand-new Timberland Boot Company® Tackhead series silhouettes, with two colorways for each - six boots in total. They include: Tackhead 8" Zip Chelsea Boot; Tackhead 7" Lace Up Boot; and Tackhead Boat Chukka. Styles are classically constructed with genuine Horween® leathers, Vibram® lug outsoles, mud finish hardware, distinguished black and white stitching and leather midsoles. Each features the signature "rag & bone crafted by Timberland Boot Company" logo on the pull loop and tongue patch.

Styles will be available globally at rag & bone retail stores, as well as select Timberland Boot Company and rag & bone retail partners in fall 2010. Suggested retail prices range from $300 - $350.

About rag & bone footwear

In spring 2009 rag & bone designers Marcus Wainwright and David Neville partnered with Tull Price, Founder and President of Royal Elastics (1996-2004) and launched its namesake footwear collection. Developed to echo the attributes, influences and qualities of its clothing, rag & bone's footwear collections are built using the world's finest materials, utilizing traditional English handmade dress shoe techniques & constructions rarely found in the industry today, such as the handmade Goodyear Welt construction.

About rag & bone

rag & bone is a lifestyle brand, offering men's and women's footwear and accessory collections. Guided by a strong British tailoring influence, rag & bone produces classic yet modern sportswear for men and women that is known for being understated and wearable. Each piece, whether a tailored shirt or a pair of jeans, is framed by the constants of high quality fabric, classic construction and perfect fit with a handmade feel. rag & bone is available at high end boutiques and exclusive department stores worldwide as well as its two flagship stores, on Christopher Street in NYC's West Village, and their SoHo shop at 119 Mercer Street. To learn more about rag & bone, please visit www.rag-bone.com.

About Timberland Boot Company

Timberland Boot Company brings a distinct point of view to the traditionally polished and sleek premium footwear category. Styles are handcrafted to look "well worn" - adopting characteristics of an item that has been used over time - but treated with great care and respect. Timberland Boot Company was first introduced in the U.K. in 2005, and launched in the U.S. in 2007, and has resonated strongly with discerning consumers who appreciate upper-echelon quality and authentic design. The line for men and women is distributed in select, high-end retailers around the world. To learn more about Timberland Boot Company, please visitwww.timberlandbootcompany.com.

About Timberland

Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, Mountain Athletics®, SmartWool®, Timberland Boot Company®, howies® and IPATH® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company's products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South Africa and the Middle East. Timberland's dedication to making quality products is matched by the company's commitment to "doing well and doing good" -- forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com. To learn more about becoming an Earthkeeper, visit www.earthkeeper.com.



CONTACTS

For more information, please contact:
Lauren Szczerba | Porter Novelli (for Timberland)
212-601-8268
Email Lauren Szczerba



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