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1/19/2011

TIMBERLAND ANNOUNCES PLANS TO OPEN NEW STORE IN BOSTON

PREMIUM OUTDOOR BRAND EXPANDS RETAIL PRESENCE IN NEW ENGLAND


STRATHAM, NH —January 19, 2011— The Timberland Company today announced plans to open a new store location at 201 Newbury Street in Boston, bringing authentic outdoor footwear and apparel to one of the city’s premier retail locations. Construction for the new store – housed in the old Prince School building on the corner of Newbury and Exeter Streets -- began in early January, with plans to open in early spring.

The new retail space will be designed to reflect Timberland’s long-standing commitment to sustainability through the use of recycled materials and other eco-conscious building practices.

“Timberland is a brand rooted in the outdoors of New England, and we’re very excited to embark on this new adventure in our own backyard,” said John Pazzani, Vice President of Retail and E-Commerce for Timberland. “Newbury Street is one of the most coveted retail locations in the Northeast; we look forward to showcasing our brand and providing consumers the authentic outdoor gear they have come to expect from Timberland.”

The 201 Newbury Street location will offer outdoor apparel, accessories and footwear, including Timberland’s popular Earthkeepers™ collection of shoes and boots made from eco-conscious materials. Bostonians will also enjoy the latest performance offerings for men, women and kids, to make the most of their next outdoor adventure.

The Newbury Street store joins existing Timberland® retail locations in the greater Boston area, in Natick, MA (The Natick Collection), Peabody, MA (The North Shore Mall) and Salem, NH (The Mall at Rockingham Park), as well as outlets in Wrentham, MA and Kittery, ME. The Cambridgeside Galleria store will be closing on January 23, making way for the Newbury Street location.

About Timberland

Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, Mountain Athletics®, SmartWool®, Timberland Boot Company® and howies® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company’s products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South Africa and the Middle East. Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good" -- forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com.



CONTACTS

For more information, please contact:
Christina Petroni | Porter Novelli
212-601-8164
Email Christina Petroni



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