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TIMBERLAND ANNOUNCES PARTNERSHIP WITH PARIGI GROUP
TIMBERLAND EXPANDS KIDS APPAREL TO U.S.
STRATHAM, NH (July 18, 2011) — The Timberland Company, a leading outdoor footwear and apparel company, today announced that it has entered into a licensing agreement with Parigi Group. Beginning with the Fall 2011 line (currently available in stores), Parigi Group will design, source and market Timberland® branded kids apparel in the United States and its territories. The initial term of the licensing agreement runs through 2014. Timberland will continue to design, source and market Timberland® kids apparel for its European, Asia and Canadian operations through Children Worldwide Fashion, S.A.S.
“We are pleased to be working with a partner who shares a strategic vision to design children’s clothing that represents the essence of the Timberland® brand,” said Tim Diaz, Vice President of Accessories and Licensing. “The Parigi Group’s reputable standing as a manufacturer of children’s apparel together with our shared corporate values is a partnership that lends itself to great opportunity.”
Under this relationship, Parigi Group will design and distribute boys’, girls’, and infants’ apparel and related accessories that complement Timberland’s footwear offerings, remaining true to Timberland’s New England heritage and reputation as an authentic outdoor brand. The collection will be distributed at major department stores and specialty stores throughout the United States and its territories.
Marco Srour, President of Parigi Group said, “We at Parigi Group are so proud to be a part of an authentic, outdoor brand such as Timberland and are extremely excited as we collectively and confidently march towards becoming the number one outdoor lifestyle brand globally.”
Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-‐quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, Mountain Athletics®, SmartWool®, Timberland Boot Company® and howies® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company’s products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South America, South Africa and the Middle East. Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good" – forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com.
About Parigi Group
Founded in 1981, Parigi Group has established itself as the premier lifestyle company in the Children’s Apparel Industry, servicing the better tier of Department Stores, Specialty Stores & Athletic Specialty Stores in North America. Over the years, Parigi’s stable of brands have played a major role in helping to shape & define the children’s fashion apparel market. Parigi’s portfolio of proven licensed brands consist of Puma, DKNY, Nicole Miller, LRG, Baby Phat, Apple Bottoms & Akademiks, as well as the recent acquisition & rights to the Hartstrings Children’s lifestyle brand. To learn more about Parigi Group, please visitwww.parigigroup.com.
For more information, please contact:
Cara Vanderbeck | Timberland
Email Cara Vanderbeck