STRATHAM, N.H., USA, April 20, 2010 – Forty years ago, the
first nationwide environmental protest signaled the start of the
modern environmental movement. Twenty million people came together to
fight the rising tide of pollution and environmental degradation and
have an effect on the future of our planet. Today, Timberland stands with those,
now over 1 billion strong, who share the belief that our environment
is still in need of preservation, and that through the power of civic
leadership, we can make a difference by participating in service
events around the world on Earth Day.
Timberland has recognized Earth Day with community service events for 12 consecutive years and this year, Timberland-hosted Earth Day projects will unite more than 7,600 volunteers at more than 140 service sites around the world. Timberland is sponsoring events around the globe, from New York to China and from the Dominican Republic to Madrid - generating nearly 52,000 service hours.
"While we're committed to protecting the planet and reducing our impact on the environment 365 days a year, Earth Day serves as a reminder of just how important that commitment is and how far we've come," said Timberland President and CEO Jeff Swartz. "Being a part of the global Earth Day movement reinforces our efforts to combat climate change in a passionate, purposeful, more dedicated way than ever before."
Earth Day 2010 has additional significance as later this year, Timberland will fulfill its pledge to plant 1 million trees in China’s Horqin Desert as part of the company’s ongoing reforestation efforts. In 2001, Timberland committed to help restore the Inner Mongolia region of northern China from desertification through a partnership with Green Net. Desertification of large areas of land from population growth and overuse is a significant problem in parts of Asia, but can be reversed through the planting and sustaining of trees and shrubs, while also instructing the local population on more sustainable farming practices. This project is emblematic of the mission of today's Earth Day: to make a difference in our environment through hard work and education.
In the New Hampshire area, Timberland employees are increasing environmental awareness and revitalizing communities in the following locations:
Following Timberland’s Earth Day events, photos, highlights and
additional coverage will be available on www.earthkeeper.com.
Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, Mountain Athletics®, SmartWool®, Timberland Boot Company®, howies® and IPATH® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company’s products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South Africa and the Middle East. Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good" -- forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com. To learn more about becoming an Earthkeeper, visit www.earthkeeper.com.
For more information, please contact:
Cara Vanderbeck | The Timberland
Email Cara Vanderbeck