Comprehensive campaign integrates 3d technology, social media, retail and advertising components to create a dynamic, consumer-focused story of earth-conscious products and actionsRead more
Stratham, NH - March 17, 2010 - The Timberland Company and Saks Fifth Avenue today announced their continued partnership and the arrival of exclusive co-branded handsewn boat shoes at select Saks Fifth Avenue stores nationwide, in addition to other premium Timberland® footwear. Beginning on Tuesday, March 16, Saks Fifth Avenue will offer Timberland® Spring 2010 footwear at its retail locations in New York City; Boston; Chicago; Tysons Galleria (McLean, Virginia); Troy, Michigan; Bal Harbour (Miami); San Francisco; and Chevy Chase, Maryland (boat shoes only at Chevy Chase location).
Featured styles include footwear from the Timberland Boot Company® and Abington collections, made with materials such as Charles F. Stead & Co. suedes and rich Horween® leathers. In addition, a line of handsewn boat shoes, co-branded and exclusive to Saks, will be available in bold spring and summer colors - green, purple, orange and navy. The boat shoes have a suggested retail price of $120.
The Timberland Company first partnered with Saks Fifth Avenue in fall 2009 and celebrated Fashion's Night Out in New York City with the world-famous retailer. Timberland launched the partnership in September with a pop-up shop at the Saks Fifth Avenue flagship store featuring men's elite collections and a handsewer from the company's Dominican Republic factory, who demonstrated the art of crafting handsewn shoes.
Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, Mountain Athletics®, SmartWool®, Timberland Boot Company®, howies® and IPATH® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The company's products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South Africa and the Middle East. Timberland's dedication to making quality products is matched by the company's commitment to "doing well and doing good" -- forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com. To learn more about becoming an Earthkeeper, visit www.earthkeeper.com.
About Saks Fifth Avenue
Saks Fifth Avenue, one of the world's preeminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. Today, Saks operates 53 full-line stores in 25 states, 5 licensed stores in the Middle East and 1 licensed store in Mexico City, 55 Saks Fifth Avenue OFF 5TH stores and saks.com, the company's online store.