Earthkeepers



HEY PLANET, WE GOT YOUR BACK

CELEBRATING 10 YEARS OF EARTHKEEPERS®


We’re really into the outdoors, so we’re all about preserving it. In ‘07, we set out to do the unthinkable: make the most environmentally responsible boot we’d ever made—and do it without sacrificing an ounce of rugged durability or style. We called it the Earthkeepers® boot.


Bottles in Boots


It seemed crazy at the time, but the Original was made with recycled plastic bottles in its linings (there was a bottle in every pair!) and recycled rubber. And the leather was tanned in ways that are less harmful for the planet.


Things Get Big


The boot was a huge hit—and inspired an entire new collection called, you guessed it: The Earthkeepers® Collection. Everything in the collection was made with the planet in mind. And it grew. And grew. And grew.


Earthkeepers


Total Brand Takeover


It grew so much we realized, Hey, why don’t we strive to make every Timberland product the way we make the Earthkeepers® Collection? So, we did. Now, 84% of our footwear includes at least one component that contains recycled, organic or renewable content. 94% of our leather is sourced from LWG Silver or Gold-Rated tanneries. And so far, 270 million plastic water bottles have found a new life in our footwear. We even added new partnerships and materials: THREAD™ Canvas made from plastic bottles found in the streets of Haiti, and TimberDry™ waterproof technology made with recycled plastic.


The New Eagle Bay


It’s been 10 years since the Original Earthkeepers® Boot and we’re celebrating with the new Eagle Bay. It’s inspired by the Original, but updated with modern styling and the SensorFlex Comfort System. It’s sleeker, lighter and eco-conscious as ever—made with recycled plastic bottles, recycled rubber and the same leather as the Original that’s rated Silver by the Leather Working Group for its environmental impact. We’re not making many. So get your hands on a pair quick.


Earthkeepers




Now that you’ve read about the inspiration behind the Eagle Bay Boot, check out this blog post from @Cuffington on how to wear it.