At Timberland, we consider ourselves Earthkeepers™ – dedicated to stepping outside and bettering the communities in which we live, work and play. 2018 marks the third year of Timberland’s urban greening commitment – our five-year, five-city initiative to create outdoor green space that is equal to or greater than the size of our retail footprint in each city.
In year one we transformed a vacant lot in the Mott Haven neighborhood of the Bronx into a beautiful community garden. In year two we planted 800+ shrubs to green Philly’s new rail trail park. And for year three we will head to three cities: Chicago, NYC, and LA. There, we will work on projects in partnership with the Student Conservation Association (SCA) and Journeys to bring thriving green spaces to local communities.
This year, we’ll kick off our urban greening efforts on September 27th at Blue Island Corridor in Chicago – an ideal communal location for the local residents. Our teams will join forces to transform the currently vacant lot into a green space that will give the adjacent senior resident center, nearby schools and homes, and community as a whole a place to congregate and enjoy the outdoors and each other.
Photo from Urban Greening Year 2 in Philadelphia, PA
Following Chicago, we’ll head to the Big Apple. In New York City, we’ll again work with the SCA and Journeys to transform Thomas Jefferson Park in East Harlem by enhancing the pool’s rooftop space into a heat-mitigating green roof – which offsets carbon, and ultimately reduces energy costs for the building. We will also beautify the grounds surrounding the rec center to offer space to grill, picnic and enjoy the company of your neighbors.
Photo from Urban Greening Year 1 in the Bronx, NY
Lastly, we’ll make our way to LA where we will transform a vacant lot into an urban farm to give the community much-needed access to locally grown fresh produce. With all of these projects, we strive to bring positive change to the communities we serve.
Photo from Urban Greening Year 2 in Philadelphia, PA
To learn more about Timberland’s commitment to serving our communities, read about our Path of Service™ program here, which, for more than 25 years, has provided employees with up to 40 paid community service hours each year.
Greening the Philly Rail Park
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