By now you’ve heard us talk about our pop-up bar and shop, The Trailhead. Here you and your friends can pick up your Guide to Good Beer and Immersion Coupons to keep you well-equipped along the way. In Boston, immersion-goers got laced up with free lunch at places like Hops n Scotch and Atwood’s Tavern and had beers on us at local hangs like The Independent and Thirsty Scholar. There were sweet treats along the way like VIP discounts at Union Square Donuts and deals on Black Chocolate Stout Ice Cream at Gracie’s Ice Cream and chocolate and beer tasting at Taza Chocolate.
The Trailhead also offers the opportunity to hang with the crew from Brooklyn Brewery and Timberland while sipping on our limited-edition collaboration beer. To celebrate our collaboration, we made a waxed canvas insulated beer tote that you can check out on-site.
Couldn’t make it to Boston? Here are a few of the places we visited – next time you’re in Union Square stop by and give them a cheers.