Is this the first time you’ve developed a boot specifically for Timberland stores?
Yes, this is the first time we’ve done an exclusive product. This project was something we could celebrate as a brand, and we all came together to create a meaningful story. It was collaborative from start to finish, down to every detail, and we hope that the customer feels that attention to detail in the product.
What are some of those details – can you tell us more about the product itself?
The Nice Boot is red suede with gold trim details including the collar and hardware. It was inspired by a red present with a big gold bow that you’d find waiting under your tree if you’ve been good. The Naughty Boot was inspired by the coal you’d find in your stocking if you’ve been bad. You can see that come to life in the materials and trim details with a combination of black nubuck, pebbled leather, and iridescent trim.
Both boots have a leather gift tag – on one side it’s like the tag you’ll find on all of our boots, but on the other side it says ‘To’ and ‘From.' If you were giving the boot as a gift, you could even write on it. It’s a really nice touch.
We're also offering this collection in men’s and women’s, which is great. We’re redoing a lot of the women’s areas in our stores to create a better experience for our female consumers. Having the opportunity to offer a women’s silhouette in a limited release product helps further that.