As we’re always looking to innovate our design process and stay ahead of trends, we’ve collaborated with Betabrand to bring a new collection to life: Craftletic™.
Craftletic™ is the vision of merging craft and athletic and we’re looking for it to pave the way for a new footwear collection.
Our designers spent two days sketching shape and structure for 3 unisex sneakerboot styles, all under the mindset for a craft-meets-athletics aesthetic. We got your vote on which style you liked best to result in the finalists. Urbanization was the winning concept.
NEORGANIC: The most nature-inspired concept. Spare and purposeful style lines meet clean, natural materialization. Function and utility play a larger part of this idea. Mixed media allows great material textures to work together.
URBANIZATION: Winner! Monochromatic, stealthy and super-clean. Pared down in both design and materialization, but not in function and performance.
MODERN NOMAD: High meets low. Craft meets machined. Materials and styles mix to create unexpected combinations. Cultural expression, print and graphics merge for an eclectic look that’s modern yet natural.
Now, head on over here to learn more about the winning designs!