Could you take us through the process of the art of making a watch?
Firstly, we do a ton of research going into each season. We search high and low for great concepts.
Secondly, through the process of sketching, we start blending function and aesthetics together.
Then, true scaled drawings with all production-necessary information will be laid down on paper. This is the most crucial step to decide the size, thickness, constructions, materials and colors.
Thirdly the first prototype by a machine or 3D printer will be created to preview and review. We repeat the process until all details are perfect.
How intricate is the design?
A watch is very small, and at those proportions when you change a small thing, it impacts everything else. It’s very tricky to maintain that equilibrium of simplicity and beauty.