Sharmadean Reid

Sharmadean Reid

London

Sharmadean is in the business of fashion-forward beauty. Founder of Bleach Salon, established in East London in 2009. Bleach Salon pioneered bespoke nail art — textured animal prints to bold neons. Her nail art inspires creativity and ingenuity born out of a laid-back clubhouse environment.

Leather Biker Jacket
Sharmadean’s flat
"I feel like my son should grow up knowing that his mother is a confident person who's happy with what she's into."
Leather Biker Jacket

Shoreditch, London

  • Leather Biker Jacket
Authentics Teddy Fleece Fold-Down Boots
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"I'm plotting my next move. I want to open my own hotel. A hotel will satisfy all my interests... good food, good design, the whole experience."

Bleach Salon, Dalston, London

  • Authentics Teddy Fleece Fold-Down Boots
"The community is really important. I wanted to create a space where girls could come and hang out all under the guise of doing their nails."
Authentics Teddy Fleece Fold-Down Boots